The key to skipping the social nicety lies in the context of your email. In the business world, we all appreciate people getting, well. Sure, it’s nice to say something that tells your contact you’re happy to meet them, but it’s also not strictly necessary. There so many unknowns! A greeting that expresses excitement about the partnership can go a long way toward relieving some of the stress and forging a bond. Meeting new work contacts can be anxiety-inducing. I’ve always been impressed by how well ABC Industries gets its name in front of the press, so I’m excited to work one-on-one with their head of PR. In fact, feel free to use some variant of “nice to meet you” and follow it up with reasons why you’re pumped about working together. If you’re excited about establishing a new working relationship with someone, go ahead and say so. “I’m looking forward to working with you.” READ: How to Write a Great Thank You Letter 3 In this context, an expression of gratitude serves as a signal that the expresser is a good candidate for a future social relationship. We need to be selective and choose to invest in those bonds with the highest likelihood of being a good investment. At the end of the day, initiating a social bond can be risky. Saying ‘thank you’ goes beyond good manners. Saying “thank you” has been proven to enhance our social bonding-a good thing when you’re trying to make new connections! You can also use it as a response when someone introduces themselves to you. You can use it when someone else has introduced you to a new contact. I’ve heard great things about your content marketing work at ABC Industries! In fact, I noticed that your team just revitalized the ABC blog, and it looks like things are moving in exciting new directions.
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